Deja vu all over again

April 7, 2025

Deja vu all over again

A few short years ago my blog comment section and social media were blowing up. Panic was in the air. The comments were varied, but uniformly convinced this time was different. As a theme, they ran along these lines:

“JL, I love your work and have been following The Simple Path with great success. But now the market is crashing and this time is surely different. This time it is a pandemic. This time economies around the world have shut down. This time people are dying! The Simple Path is no longer going to work. This time is truly different.”

Well, as I said at the time, yes and no.

Yes in that the trigger was a pandemic and we hadn’t had one of those in a hundred years.

No in that, while the trigger is always different and always feels uniquely scary (that’s why the market crashes after all), it doesn’t change The Simple Path.

The Simple Path tells us:

  • Market corrections (-10%), bear markets (-20%) and crashes like the ~33% covid decline are a perfectly normal part of the process and to be expected.
  • Trying to time these, trying to dance in and out of the market, is a fool’s errand.
  • Such times are opportunities to pick up shares on sale.
  • You must tie yourself to the mast and stay the course.
  • Whether the market makes you rich or leaves you bleeding at the side of the road depends on what you do during these drops.
  • As Jack Bogle famously said: “Don’t just do something, stand there.”

Understanding these principles is essential to following The Simple Path. It is designed to be implemented over the decades and it assumes we’ll be enduring turmoil like Covid and these current tariffs and political season. And it requires you to stay the course.

Now, of course, you are perfectly free to disagree with me on some or all of these. If that’s the case, you clearly do not want to be investing with The Simple Path. Indeed, you might well not want to be investing in stocks at all.

The market is an amazing wealth building tool, but to benefit you must be willing to endure its volatility. If you’re not, if you are going to panic and sell during times like these, it will leave you bleeding at the side of the road.

Let’s take a look at the last extended ugly time in the market: 2000-2010.

That decade started with the Tech Crash in 2000-2002 with the S&P 500 falling 49% and ended with the financial crisis of 2008-2009 with the S&P 500 falling 56.8%.

Over the course of those ten years, the S&P 500 posted an average annual return of 2%, -.26% adjusted for inflation. Given those bookend crashes, not bad.

Now if you were following the media reports around this, despair was in the air. If you were following The Simple Path you stayed the course and were steadily accumulating shares at bargain prices and doing so has enriched you greatly. 

Which brings us to today, Monday April 7, 2025. So far the market has had wild swings and, at mid-day as I write this, it is down 32.87 points/.65%. Essentially flat for the day but still flirting with bear market territory given the debacle last Thursday and Friday.

But, of course, that’s history. What you really want to know is:

“Where is it going from here?”

You and everybody else, and I’m sorry to tell you I don’t know. Nobody does. Not even (especially!) all those gurus on the news telling you they do.

For what it is worth, I think these tariffs are a terrible and dangerous idea. I won’t bore you with the reasons, there are pundits on 24/7 happy to lay it out.

I can see this change in world trade driving the market much lower and maybe even into an extended multi-year bear.

So, if that is the case, why am I not selling and advising you to do the same? Two reasons.

1. If 50 years as an investor has taught me anything, it is humility. 

Countless times over the decades the future seemed so clear as to be obvious. Sometimes I was even right. But lots of times I wasn’t. The future just has too many moving parts.

    • Could be, Trump and his advisors will turn out to be right about tariffs and things will turn up roses.
    • Could be, these tariffs are a negotiating ploy and will fade away.
    • Could be, something else as yet unseen changes the game.

2. Could be, we are in for that extended multi-year bear and on The Simple Path we will be accumulating shares at bargain prices like 2002-2010.

But wait, JL, you might be thinking, this time truly is Armageddon. 

Could be, you’re right. Regardless, nothing I can say will dissuade you. Nor would I want to. It is your life and your money.

But for others, those scared but wondering, I would observe Armaggeddon is exactly what folks were saying about the Covid pandemic.

20 years from now the market will almost certainly be higher. 10 years from now the odds are it will be higher. Even 5 years out, it very likely will be higher. What happens in these next few days, weeks, months, years is anybody’s guess.

Addendum 1: A word about the media.

Understand the mission of the media today is only secondarily, if at all, to inform. It is primarily to seize the attention and eyeballs that drive revenue. Countless studies have shown this is most effectively done by instilling anger and fear. 

This is true regardless of your preferred media outlet.

It pays to listen with a skeptical and critical ear, especially when you are hearing things you are inclined to want to hear.

Addendum 2:

From the Mad Fientist newsletter:

I recorded this podcast episode with JL Collins right as the world was locking down at the start of the pandemic.  Markets were going crazy and fear was rampant.
 
All the advice in the episode applies to this current correction.  
 
Of course, this time is different.  But as JL says during the episode:
 
“Every time there’s a bear market, it has the feeling that it’s something major and it’s something different and it’s terrifying. And if you think about it, that’s by definition.  Because if it were not those things, there would not be a bear market. If people didn’t feel that way, if people weren’t scared, they wouldn’t be panicking. And if they weren’t panicking, they wouldn’t be selling off their stocks.”
Addendum 3:

Investing in a Raging Bull (or Bear) Market

Why you should not be in the Stock Market

Time Machine and the Future Returns of Stocks

Donald Trump and the Future Returns of Stocks

Guided Mediation for when the Stock Market is Dropping

 

Subscribe to JL’s Newsletter

Important Resources

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  • Betterment is my recommendation for hands-off investors who prefer a DIFM (Do It For Me) approach. It is also a great tool for reaching short-term savings goals. Here is my Betterment Review
  • NewRetirement offers cool tools to help guide you in answering the question: Do I have enough money to retire? And getting started is free. Sign up and you will be offered two paths into their retirement planner. I was also on their podcast and you can check that out here:Video version, Podcast version.
  • Tuft & Needle (T&N) helps me sleep at night. They are a very cool company with a great product. Here’s my review of what we are currently sleeping on: Our Walnut Frame and Mint Mattress.
  • Vanguard.com

Comments

  1. Stefan Novak says

    Wisest thing I’ve read today. When I saw the stocks, I immediately thought of your book. Good fortune to those who are having a great time picking up some stocks on sale!

    • MD says

      Agreed and all of history of crashes of 20th and 21st century supports JL’s argument. I wish I had set enough money aside in bonds and cash to “be greedy when others are fearful”. Lesson learned yet again (for the nth time!).

  2. Southeast says

    Thank you JL! Nice to get an email in the inbox such as yours after what’s been going on. As someone who has recently retired, I’ve always stayed the course and this is a nice reminder to continue to do so.

    Thanks so much again for all your work!

  3. Leah says

    While I was in no way panicking…this email was a breath of fresh air. Thank you for your wisdom and reminders. And an extra thanks for pointing out that the medias main purpose these days.

  4. Wade says

    30 years investor here. Couldn’t agree more. holding in crashes is just so hard for new investors but it always blows my mind when i see friends my age, late 50s , panic sell over and over. We’ve been through all the same markets weve seen the recovery. How do they not see that it didn’t work. The willful ignorance blows my mind. I get making the mistake when young but doing it over and over when were this age, i cant wrap my head around it. Not dumb people. I try to understand the psychology around this and ive just come to the conclusion that some people are just wired differently.

    • JStone says

      I think the reason folks in their late 50’s act in this manner is they are closer or starting retirement. That’s when everyone wants their portfolio to be strong because it’s a tough transition from earning to drawing upon those earnings. I’m 50, having “retired” at 47, and though I’ve not touched my investments, I am stressing it more than when I was in my prime earning years of my career. Then, it was easy to simply buy-buy-buy, but I’m not buying any longer as I have no earnings to do it with…so, while this post from JL is great, it doesn’t address those who are no longer buying bargains but living off of their brokerage accounts/retirement accounts, that are rapidly depleting. Again, there’s not much you can do, aside from spend less, not lock in losses, or perhaps go back to work in some capacity, or…just ride it out. But, I understand (and personally relate to) the stress this time around being different, due to different life circumstances.

  5. Lynne says

    But JL, it really, really, really is different this time! 😆
    Thanks for the much needed calming words.

  6. Patricia says

    Perfect timing. You are the one person I really wanted to hear from today.
    Thank you for everything

  7. Pessimistic Liberal says

    While I’m staying the course, my fear is we’re heading towards an Autocracy or Oligarchy followed by all private businesses being taken over by government (meaning stocks being worthless), default on government bonds and FDIC insurance being cancelled. Then we’re all screwed equally. Staying the course and hoping things get back on track.

    • Brandon says

      I feel this way. That said, the only change I’ve considered is some more international exposure. I think JL has at least entertained doing so in the past, so I don’t think it is mutually exclusive with the simple path. I’m certainly not buying precious metals to bury in the backyard or crypto or anything like that.

  8. Accidentally Retired says

    In times like these, I always think back to your quote:

    “The market always recovers. Always. And, if someday it really doesn’t, no investment will be safe and none of this financial stuff will matter anyway.”

    And that is all I ever need to hear!

    • Mindspeaksfi says

      Great correction for people like me who are accumulating. Hope you are doing great. I don’t see you on X these days. But I am not there much these days myself.

  9. Elizabeth says

    This is great advice, which I read here years ago and have followed. It’s harder this time for two reasons: I have been retired for 14 years and don’t have much time to recover if this downturn lasts several years (and I turn 73 this year and so will have to take my first RMD within the next year), and we are in the middle of expensive, unexpected house repairs which are making serious inroads into our nonretirement savings. Thoughts? Thanks.

  10. Adam says

    In the past, the rest of the planet had at least a modicum of faith that the government and major players of the strongest economy in the world would work in good faith toward recovery. Policy was drafted by actual experts. Bipartisan efforts worked.

    Today those experts’ employment is jerked around by an unelected unvetted oligarch and “bipartisan” is a dirty word.

    We still dump about $1k into VTI every week. I’m going to keep playing the game, because it’s the only game in town. And I dearly hope I’m wrong! But to judge by the number of my brilliant idealistic friends and neighbors here around DC who don’t have jobs anymore, I’m not as optimistic that an upswing is imminent.

    • JR says

      I’m in the same boat. This administration is by far the worst I’ve ever seen but even though I’m rocked, I’m staying the course.
      The pandemic didn’t scare me as much as this current administration has.

  11. Skip says

    Although I have developed a firm grasp of these investing principles, I always appreciate your voice of reason during these times. The affirmation to stay the course can be comforting. Thanks for that.

    I just had a long term CD mature and I got a chunk of change just sitting in the bank. Perhaps a stroke of luck with the timing… I’ve got some good ideas about where that money will be going next.

  12. Doug Lewis says

    Over the past week or so I keep finding myself thinking “I’m gonna stay the course, but it was obvious [1 business day ago] that the market was going to keep going down, at least for a little while longer. If I were a bit more of a risk-seeker I could have cashed out and then bought again after it dipped.”

    Absolutely fascinating to me how the mind works. I had no clue at any point that equities would keep going down. As I write this, I have no clue if tomorrow (the 8th) will start a rebound or be another step on a long journey downward. But whatever happens, I will suddenly “know” that whatever ended up happening was obvious and predestined. So interesting how we end up having to fight against our cognitive biases in our struggle to make good decisions.

    Anyway, I appreciate the calm assurances, as always. Gonna keep staying the course.

  13. Angela says

    Would you advise changing the allocation of what we do have invested to 75/25 or 80/20 instead of 90/10? I’m going to continue investing but not sure if I should change my allocation

  14. nadir says

    A few years ago some super smart person put together a little guided meditation for times exactly like this. His name was Jim something or other 😉

    In case anyone needed a reminder.

    https://youtu.be/OOGU94eL07E?feature=shared

    Maybe it needs be added as addendum #3?
    I appreciate all you have done for people and continue to do.

  15. Akir says

    Hey JL! On your rebalance you mentioned rebalancing on your wife’s birthday or if the market swings +/- 20%. Is the basis of this +/- swing from the price of the last rebalance, or other peaks and valleys, like a drop from the top?

  16. Jeff says

    Yes, it’s the same story all over again, HOWEVER, the US is clearly in the late stages of its empire and accelerating towards the oblivion by Trump’s tariffs. I’ll continue on my simple path but my confidence in the US is shattered and God forbids, we’ll be just a pariah in a world dominated by China going forward.

  17. John B says

    Dang JL, I’m FIRE already. I can’t accumulate more shares. I’m selling devaluated shares as we speak to cover my bills. I trust your plan but man, does it feel weak

    • Jen says

      Just in time to lock in the losses and miss the huge gains the market delivered today. Ouch. Glad you’ve realized The Simple Path isn’t for you. Good luck on your future financial journey.

      • Chris says

        She should feel honoured because her comment has now been immortalised on two of the all-time great FIRE blogs — this one and Mr Money Mustache!

  18. Karin says

    I hold global index and expect US stocks to be a smaller share of it going forward as the US economy contracts. This needs not concern me, however, because however the global markets shake out – it will be reflected in the global index. It’s comforting to not have to guess and worry.

  19. Hershel T. Rose says

    I hold global index and expect US stocks to be a smaller share of it going forward as the US economy contracts. This needs not concern me, however, because however the global markets shake out – it will be reflected in the global index. It’s comforting to not have to guess and worry.

  20. Marc Jerome Ganser says

    Hi Jim,

    Your book was life changing for me! I always thought I wasn’t clever enough to be an investor! You helped me to understand it was possible by keeping it simple. I have one question for you regarding VTSAX versus VFIAX.

    Maybe I’m missing something said in your book, “The Simple Path to Wealth”–as I’ve listened and read it over and over again…but would you recommend VFIAX in lieu of VTSAX? Historically, do you see an average 11.9% with both? What are your thoughts?

  21. Luke says

    New to the Simple Path but already a huge fan! I have a relatively large lump sum that I am ready to invest. In your book, you advise against dollar cost averaging since the market will have an annual increase most of the time and DCA will leave you behind. However given the current uncertainty and volatility around tariffs, I am considering dollar cost averaging this amount over 3 months rather than a lump sum. What are your thoughts on this approach given the shorter time span I would be dollar cost averaging? Thanks.

  22. Paulo says

    That was what I needed to hear again of course I knew it but call me human I just wanted it again in the latest context. Thanks JL you are my hero.

  23. Robinson says

    JL and others – I do wonder what circumstances would lead you to call into question the basic operating assumption here, that the US stock market will go up over time.

    I suspect it’s not much of stretch to think investors and other countries are starting to see the US in a different light given the current administration’s moves.

  24. Robinson says

    Shoot – submitted the first comment before I finished the thought. To continue…

    If investors start to feel like the US is not necessarily as stable/reliable as it once was, no longer a place where rule of law can largely be counted on, and where agreements won’t be capriciously abrogated, it’s not a stretch to think people will look to invest elsewhere, not to mention how the above might affect demand for US debt via treasury bonds.

    Not sure we are at that point yet. But I am curious to see what others think are circumstances that would cause you to revisit the assumption that the US market largely goes up over time.

    • Mark says

      Here in Europe many, many of us are certainly shocked by this administration’s policies and decisions. It’s like a betrayal of a close and dear friend! Nothing feels trustworthy.

      Just read this: More people trust Russia’s president Vladimir Putin than U.S. president Donald Trump! This is according to a survey conducted in 37 countries, as reported by CNN. In Sweden, only 10 percent believe that Trump will have a positive impact on the world. Wow. Upside down world!

      We own global stocks 70% (incl. US) and I have increased the european allocation to 30%.

      Sadly, I would not even like to visit the U.S. during these days.

  25. kiorljz kifjuvnb says

    This piece perfectly captures the emotional rollercoaster investors face and the timeless truth that panic-selling is the enemy of wealth-building. It reminds me of Ben Carlson’s A Wealth of Common Sense—staying disciplined through volatility is what separates winners from quitters.

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