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You are here: Home / business / Chautauqua: A terrible business model

Chautauqua: A terrible business model

by jlcollinsnh 16 Comments

 

To be clear right from the start here, Chautauqua is an awesome event. Indeed, and in many ways, precisely because it is a terrible business model.

But it is a terrible business model.

Why?

It is not scalable.

Precisely because it is such an awesome event, the demand for tickets is incredible. For 2022 we’ll be running two Chautauquas. As we limit attendance to 30 people, we had a total of 60 spots available: 30 per week. 

They sold out in 18 hours.

More Tickets?

A better business model would simply make more tickets available. 

We could probably sell hundreds, maybe thousands. That would mean far, far more revenue and far more profit. This is what most events do.

But then, it wouldn’t be Chautauqua.

Here’s the formula: 

Take a small group of 30 cool people to a cool location for cool conversations… 

…and, thank you Alan, great food!

It lasts a full week and, precisely because the group is so small, this gives attendees the chance to really get to know each other – and our host/speakers who are also there for the full week. They don’t just parachute in for a talk and disappear when their bit is over. 

Lifelong friendships and business relationships are formed. In fact, this is how I found Katie & Alan to run it. They were attendees back in 2016.

There have even been romantic relationships and marriages that have had their start there, including the conception of at least one child. 

That we know of.

Still, we could increase the number of attendees and hope for the best. After all, they wouldn’t know what it had been before and it would still be pretty damn great.

But I’d know. It wouldn’t be Chautauqua.

Charge more?

If not the number of attendees, why not increase the price? Over the years, I have had several business savvy attendees pull me aside and suggest this.

“JL,” they’d say, “it is simple business 101 that when the demand is this high you raise prices. You could be charging three, four or more times what you are per ticket.”

Typically they say this kindly, as if talking to a small and not very bright child.

This would make the event breathtakingly profitable. But it already is profitable and I don’t feel the need to make it breathtakingly so. Plus, charging, say, $20,000 a ticket would reduce the diversity of wealth represented by those who attend. 

Right now we get people early in their journey, people who are very wealthy and many in between. It is a nice blend. This diversity is what creates some of the magic of Chautauqua, and we want it to be in reach of most.

Plus, at those prices a ticket it might take two whole days to sell out.

Of course, we could then go to even more fabulous places. Mmmmm.

More weeks?

Of course, another way to scale it is by running more weeks. But all of us on the Chautauqua team are “retired” and this is a ton of work. 

A labor of love to be sure, but work nonetheless. The last thing we want is to turn it into a job.

One time we tried expanding to four events in a year.  Alan and Katie nearly had a melt down, poor dears, and it damn near killed me.

 So we have gone back to two, which is just the right level for us and which means that the people coming get the best version of us.

Two Chautauquas, two weeks ties in nicely for us the concept enough.

Primary goal.

So, as I say, a terrible business model.

But then, my primary goal was never to build a business. It was to create an event where I could hang out at cool places, with cool people and have cool conversations. Plus all that great food! 

 And that is…

…enough!

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The best way to have a shot at getting a ticket to a future Chautauqua is to be on the mailing list. You can sign up here.

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With the market acting as it is, seems like a good time to add this…

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  • NewRetirement offers cool tools to help guide you in answering the question: Do I have enough money to retire? And getting started is free. Sign up and you will be offered two paths into their retirement planner. I was also on their podcast and you can check that out here:Video version, Podcast version.
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Filed Under: business, Chautauqua

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Comments

  1. Meghan says

    March 24, 2022 at 2:15 pm

    —
    “including the conception of at least one child.
    —-

    Hey that’s us! 😆 Would you believe that Jack is about to turn 4?!

    Hope you and Jane are well!

    Reply
    • jlcollinsnh says

      March 24, 2022 at 5:20 pm

      Wow! time flies as they say!

      I wonder how many others there have been we don’t know about. 🙂

      Reply
  2. MindspeaksFi says

    March 24, 2022 at 2:55 pm

    It’s a great event. However because I need visa stamping at US consulate every time I step out of USA, I cannot (don’t dare ) do a foreign Chautauqua. Until I get a Greencard it’s not easy for me to get in and out of the USA risking visa denial.

    If there is a domestic version, I would love to do it.

    Reply
  3. Renee says

    March 24, 2022 at 2:59 pm

    It is truly an incredible event. I am grateful every day that Don and I had the experience.
    Thank you!

    Reply
  4. Mark says

    March 24, 2022 at 3:12 pm

    Please don’t change a thing. One of the things that gives JLCollins.com credibility is the relative lack of commercialization. If you had looked like a regular “Dave” I would have walked away. I’d rather know that you are who you are, even if it means I never get to buy a Cha ticket.

    Reply
    • jlcollinsnh says

      March 24, 2022 at 5:19 pm

      Thanks Mark…

      ..much appreciated and I don’t plan to change anything.

      Still, it is striking to me how many more followers “Dave” and “Robert” and others like them have than I. 😉

      Reply
      • Brycia says

        March 24, 2022 at 9:54 pm

        Quality not quantity is what counts!

        Reply
  5. Tomáš says

    March 25, 2022 at 2:47 am

    Bit of a feedback – the amount of adds in the posts is disgusting (I counted 8). I know that a man’s gotta eat but this is so much that it turns me off from reading the content. What a shame

    Reply
  6. EfficiencyNerd says

    March 25, 2022 at 2:50 pm

    Instead of having the tickets sell out so quickly, have you ever thought of doing a lottery system? Obviously that’s more work but might be more fair as to who can buy tickets. Just a thought!

    Reply
    • jlcollinsnh says

      March 25, 2022 at 2:54 pm

      Interesting idea…

      …thanks!

      I’ll bring it up to the team!

      Reply
  7. FIRECracker says

    March 26, 2022 at 7:17 am

    “Typically they say this kindly, as if talking to a small and not very bright child.”

    LOL. So good.

    I’m writing this while I’m visiting Chautauquans in Europe and after I’ve lived with a group of Chautauquans for a whole month, so needless to say, the connections from Chautauqua lasts a lifetime. Yes, you could add more people but then that’s not what the “magic of Chautauqua” is about. Thanks for creating such a life changing event.

    Can’t wait for Chautauqua in Sept! It’s been too long.

    Reply
  8. Into the FIRE says

    March 31, 2022 at 7:31 pm

    I really want to come but I’d like to bring my child so I guess I won’t be able to join for a while! Or until children are allowed!

    Reply
    • Charlotte says

      April 5, 2022 at 7:32 pm

      Now there’s a great idea. A family version of Chautauqua!

      Reply
      • Chris says

        May 9, 2022 at 12:51 am

        I’d sign up for that. As it is, ditching the wife and kids for a 2-week Chautauqua on the other side of the world seems very self-indulgent…

        Reply
  9. Ralph says

    April 9, 2022 at 12:27 pm

    I’m having some problems with my pursue of FIRE. Asking my wife and kids to save the hell out so we can invest more. Often we choose to buy the lower quality products and cheaper items so we can save, then my wife logs into our brokerage accounts to find out we ‘lost’ 2 grand, often north of 5 grand and the discussions and the drama starts. I’m getting tired of this

    Reply
    • Mark says

      April 11, 2022 at 1:27 pm

      Others will disagree, but I think you have to walk the path in life that works for you. And if you are married then “you” is a collective term, not a singular. So have a talk with your wife and see what you can both agree to commit to, because the alternative is constant conflict, which makes none of it worthwhile. My wife and I could have reached FI a decade earlier if she hadn’t spent on X and Y, and if I hadn’t spent money on Z. In hindsight, we would have been better off without X, could spent a bit less on Y, and Z was of debatable value. But we all make mistakes. Just talk about what your wife would like to spend more on, discuss its value to her, and then accommodate if she does not change her mind.

      As far as the investments go, you have to keep chipping at it and give the ball time to get rolling. Stocks look overpriced now and so you will see these fluctuations. I would suggest that once you and your wife have agreed on a savings number that you automate the savings and DO NOT LOOK at the balance for at least a year. And honestly, if you guys are just getting started and are buying index funds, I wouldn’t look for ten years. We started saving seriously in our late 20s with my wife’s company stock options. I never really even thought about the money until our early 40s. We went through stages: (1) Ouch, buying these stock options pinches the budget hard; (2) Huh, we are making more money now and that looks like a nice little severance package; (3) If something bad happens we will be o.k.; (4) Shit, this is getting real; (5) Should we have all our eggs in one basket? (6) When can we retire? (7) Why haven’t we retired already? Final thought thread: the sad truth is that those stock options have been a really good deal for us – and so your growth experience will be slower. The good news is you can skip stage 5. The bad news is you will have to be a little more disciplined than we were. But it can be done.

      Reply

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      • See you next year....until then: The Origin of Life, Life on Other Worlds, Mechanical Graveyards, Great Art, Alternative Lifestyles and Finding Freedom
      • Stocks -- Part XV: Target Retirement Funds, the simplest path to wealth of all
      • Stocks -- Part XIV: Deflation, the ugly escort of Depressions.
      • Stocks Part XIV: Deflation, the ugly escort of Depressions.
      • Stocks -- Part XIII: The 4% rule, withdrawal rates and how much can I spend anyway?
      • How I learned to stop worrying about the Fiscal Cliff and you can too.
    • ► November (2)
      • Rent v. owning: A couple of case studies in Ecuador
      • So, what does a month in Ecuador cost anyway?
    • ► October (4)
      • See you in December....
      • Meet me in Ecuador?
      • The Podcast: You can hear me now.
      • Stocks -- Part XII: Bonds
    • ► September (6)
      • Stocks -- Part XI: International Funds
      • The Smoother Path to Wealth
      • Case Study #I: Putting the Simple Path to Wealth into Action
      • Tales of Bolivia: Calle de las Brujas
      • Stocks -- Part X: What if Vanguard gets Nuked?
      • Travels in South America: It was the best of times....
    • ► August (1)
      • Home again
    • ► June (4)
      • Yellow Fever, closing up shop for the summer and heading to Peru y Bolivia
      • I could not have said it better myself...
      • Stocks -- Part IX: Why I don't like investment advisors
      • Happy Birthday, jlcollinsnh; and thanks for the gift Mr. MM!
    • ► May (6)
      • Stocks -- Part VIII: The 401K, 403b, TSP, IRA & Roth Buckets
      • Mr. Money Mustache
      • The College Conundrum
      • Stocks -- Part VII: Can everyone really retire a millionaire?
      • Stocks -- Part VI: Portfolio ideas to build and keep your wealth
      • Stocks -- Part V: Keeping it simple, considerations and tools
    • ► April (6)
      • Stocks -- Part IV: The Big Ugly Event, Deflation and a bit on Inflation
      • Stocks -- Part III: Most people lose money in the market.
      • Stocks -- Part II: The Market Always Goes Up
      • Stocks -- Part 1: There's a major market crash coming!!!! and Dr. Lo can't save you.
      • You can eat my Vindaloo, mega lottery, Blondie, Noa, Israel Kamakawiwo 'Ole, art, film and a ride on the Space Shuttle
      • Where in the world are you?
    • ► March (7)
      • How I lost money in real estate before it was fashionable, Part V: Sold! and the taxman cometh.
      • How I lost money in real estate before it was fashionable, Part IV: I become a Landlord.
      • How I lost money in real estate before it was fashionable, Part III: The Battle is Joined.
      • How I lost money in real estate before it was fashionable, Part II: The Limits of the Law.
      • How I lost money in real estate before it was fashionable, Part I: Impossibly Naive.
      • You, too, can be conned
      • Armageddon and the value of practical skills
    • ► February (6)
      • Rent v. Owning Your Home, opportunity cost and running some numbers
      • The Casanova Kid, a Shit Knife, a Good Book, Having No Regrets, Dark Matter and a bit of Magic
      • What Poker, Basketball and Mike Whitaker taught me about Luck
      • How to Give like a Billionaire
      • Go ahead, make my day
      • Muk Finds Success in Tahiti
    • ► January (5)
      • Travels with "Esperando un Camino"
      • Beanie Babies, Naked Barbie, American Pickers and Old Coots
      • Selling the House and Adventures in Staging
      • The bashing of Index Funds, Jack Bogle and a Jedi dog trick
      • Magic Beans
  • ► 2011 (22)
    • ► December (1)
      • Dividend Growth Investing
    • ► November (2)
      • The Mummy's head, Particle Physics and "Knocking on Heaven's Door"
      • "It's Better in the Wind" or why I ride a motorcycle
    • ► October (1)
      • Lazy Days and School Days
    • ► July (2)
      • The road to Zanzibar sometimes goes thru Ecuador...
      • Johnny wins the lotto and heads to Paris
    • ► June (16)
      • Chainsaws, Elm Trees and paying for College
      • Stuff I’ve failed at: the early years
      • Snatching Victory from the Jaws of Defeat
      • The. Worst. Used. Car. Ever.
      • Top Ten reasons your future is so bright it hurts my eyes to look at it
      • The Most Dangerous Words Your Customer Can Say
      • How not to drown in The Sea of Assholes
      • What we own and why we own it
      • The Ten Sales Commandments
      • My ever so formal and oh so dry CV
      • How I failed my daughter and a simple path to wealth
      • The Myth of Motivation
      • Why you need F-you money
      • My short attention span
      • Why I can’t pick winning stocks, and you can’t either
      • The Monk and the Minister

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